Dive Brief:

• Lyft announced Wednesday it has fully integrated New York's Citi Bike service into its app.

• The app integration aims to help riders compare mobility modes and assess traffic conditions while also enabling riders to pay for Citi Bike through the Lyft app. The company said the integration is one of its "biggest plays to date toward multimodality."

• This announcement comes on the heels of Citi Bike's busiest weekend ever, during which riders completed more than 145,000 trips over May 18 and 19. A March announcement previously noted Citi Bike will expand its electric fleet by 4,000 bicycles.

Dive Insight:

Lyft has made significant efforts to move its customers away from cars and toward shared micromobility offerings, which is an increasing trend among traditionally car-dominant businesses. In late 2018, Lyft announced it would invest $100 million in Citi Bike over the next five years with a goal of doubling the size of the service area and tripling the number of bikes to 40,000.

The Citi Bike and Lyft app integration will be a welcome change to simplify transportation and mobility transfers in New York, potentially pushing Lyft ride-share customers to more sustainable modes of transportation. City leaders have targeted the problem of congestion across New York, most recently adopting a congestion pricing plan that will go into effect in 2021. These multimodality developments can make a big impact on such efforts.

Lyft is the parent company of Motivate-operated bike-share networks, making it increasingly likely other cities will see hefty investments from Lyft as well. Uber has also begun heavily investing in micromobility services through its bike and scooter subsidiary Jump; Jump vehicles have long been available to rent through the Uber app.

Micromobility is just one category that Lyft and Uber are working to integrate into their apps. The companies also partnered with the city of Denver to feature transit options in their apps, with more cities to come.